Resumé

GREG SHEA
3916 N. Monticello Ave.
Chicago, IL 60618
773-450-0564
gregshea1@yahoo.com

EXPERIENCE

April  2014 – present

Arc Worldwide (Leo Burnett Group) Chicago, IL
Senior Content Strategist
• Plan content updates for Marlboro.com and BlackandMild.com tobacco brands.

July  2013 – February 2014
Digitas
Lead Content Strategi

• Conducted competitive assessment for KitchenAid and Jenn-Air
• Developed road map for future direction of content on KitchenAid and Jenn-Air.

Feb. 2012 – May 2013
Designkitchen Chicago, IL
Senior Content Strategist

• Serve as main content strategist for accounts such as Praxair, Coventry Healthcare, Booth School of Business.

July 2010 – Feb. 2012
Arc Worldwide Chicago, IL
Senior Content Strategist

• Lead development of weekly e-mail to over 3 million United Mileage Plus members
• Measure effectiveness of content to target markets and recommend alternate approaches.
• Direct design, copywriting and testing teams in development and deployment of all e-mails in Yesmail and Responsys systems.
• Led content strategy of Coca-Cola Arctic Home site, including social media and mobile platforms.

January 2010 – July 2010
SapientNitro Chicago, IL
Content Strategist

• Direct clients in the development, measurement and analysis of site content.

March 2006 – December 2009
Deloitte Services LP Chicago, IL
Editorial Manager, U.S. Internet Marketing
•  Direct projects for internal groups including Audit and Enterprise Risk Services, Life Sciences and Health Care, Human Resources and Public Relations
•  Develop online packages of content including written interviews, white papers and podcast recordings on key business issues

March 2004 – March 2006
TMP Worldwide Chicago, IL
Project Manager
•    Managed projects for Deloitte’s global employment recruitment web site, including strategic project plans, implementation timelines and resources.
•    Developed marketing strategies directed toward experienced and student job candidates
•    Collaborated with Interaction Designer on user interface changes to meet business needs
•    Organized focus groups for site redesign and implemented strategic changes based on results
•    Coordinated with multiple country contacts for website updates in 11 languages

April 2000 – Feb. 2003
Sportvision, Inc. Chicago, IL
Director of Client Operations/Executive Producer
•    Responsible for overall site operations of award-winning sports web sites, including the creation of strategies for site content, promotions and sponsorships to drive client revenue
•    Served as primary liaison for NFL, MLB and NHL clients
•    Managed overall site creation process from budget, requirements document and project plan through site completion
•    Directed company’s first interactive television application for the Cablevision system
•    Led company initiative for personalized e-mail product as Product Manager
•    Oversaw project teams to ensure timely execution of projects on as many as 10 sites
•    Managed Traffic Measurement and Reporting Group
•    Organized merchandise promotions, improving revenue from online stores by 60 percent
•    Proficient in various content management systems, budgeting and operational software

Feb. 1999 – April 2000
Ignite Media, Inc. Chicago, IL
Managing Editor
•    Directed a staff of six producers in the daily maintenance of a news product for clients including AOL.com, AltaVista, CitySearch and Britannica
•    Managed creation of a content management system that served 20 clients
•    Served as final authority on matters concerning content, style and grammar

Dec. 1995 – Jan. 1999
America Online Sports Evanston, IL
Producer — Real Fans Sports Network
•    Helped company attain status as most popular sports site on AOL service
•    Conceptualized and implemented ideas for interactive content, contests and games

EDUCATION        Northwestern University, Evanston, IL
Bachelor of Science in Journalism, 1995

OUTSIDE INTERESTS
Patient Advocate for Biogen Idec
Membership Chair, Junior Board of Multiple Sclerosis Society of Chicago

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